Recreation Aotearoa
Brand Identity / Print / Collateral
Formerly known as the New Zealand Recreation Association (NZRA), Recreation Aotearoa is the voice of New Zealand recreation, representing all professionals in the industry. Their new visual identity needed to champion the team’s goal of an active, healthy and connected New Zealand. It also needed a clearer hierarchy as an overarching brand made up of four sectors (Aquatics, Outdoors, Community, Parks and Open Spaces).
Designed while employed at Salted Herring
The new visual identity uses a vibrant, fun and playful twist on the commonly used vector athletic sports icons - loosened up and pulled apart to celebrate the spontaneous, fun and free nature of recreation.
Previous logo mark