MFAT Graduate Campaign

Ministry of Foreign Affairs and Trade
Campaign Concept / Writing / Graphic Design

MFAT’s People and Place Division wanted to reach out to final year university students to encourage applications for their upcoming intake of Graduate Policy Officers.

A simple and punchy copy-driven campaign was developed to stand out from information heavy brochures and noisy social feeds. The short and sharp series of headlines highlighted the added difference and global reach that a career with MFAT brings.