MFAT - Matariki Communication
Ministry of Foreign Affairs and Trade
Typography / Graphic Design
With the Matariki season approaching, I worked with MFAT’s Māori Policy and Public Diplomacy teams to develop a style and design system to be used across MFAT’s 53 overseas posts.
For overseas audiences, it was important to not only introduce Te Iwa O Matariki (the nine stars of Matariki) but also the significance of the holiday as the Māori new year. In addition to the stars, Te Reo Māori was highlighted as a visual asset of it's own.
A custom, stylised alphabet was designed for Te Reo headings and messages, highlighting the language as a visual asset of its own.
The system was designed for the English messaging to be translated locally
