Aimed at health professionals, The Cyber Security Uplift Programme was launched to educate, improve and encourage safer online practices in the industry. Te Whatu Ora wanted to move away from familiar trends in cyber security that focused on threats and worst case scenarios.

Instead, the new identity was designed to be strong, empowering and cause-driven. The upward direction in the hero symbol talks to pursuit and improvement. The forms within the mark and bold graphic patterns visualise multiple layers of protection within a health context.

Freelance project completed at Ocean Design